As the world becomes more digital, podcasts are fast becoming a popular means of consuming content. According to Statista, “as of 2021, there were over 19.1 million podcast listeners in the United Kingdom (UK). The audience is growing steadily as the popularity of podcasts increases, with an estimate of over 28 million listeners by 2026”.
In this week’s blog post, we look at how to repurpose podcast content and recycle it into new and exciting blog post content to support your podcast, thereby increasing your audience and reach.
Why You Should Repurpose Your Podcasts into Blog Posts
There are many benefits of turning your podcasts into blog posts, such as:
- You can reach a wider audience who prefer reading over listening or watching.
- You can increase your website traffic and improve your SEO ranking by creating more content around your keywords and topics.
- You can showcase your expertise and authority on your niche by providing in-depth information and insights.
- You can create more opportunities for engagement and interaction with your readers through comments, shares, and feedback.
- You can extend the lifespan and value of your podcast content by making it available in different formats and platforms.
How to Repurpose Your Podcasts into Blog Posts
There is no one right way to turn your podcasts into blog posts, but here are some general steps you can follow
A. Choose the Podcast Episode
Choose a podcast episode that has a clear topic, message, and structure. Ideally, it should be relevant, informative, and interesting for your readers.
B. Transcribe Your Podcast Episode
Transcribe your podcast episode using a service such as OutSec.
C. Know The Format for Your Blogpost
You can choose from different formats depending on your goals, such as:
Q&A:
An interview transcript edited for length and clarity. This format works well when you have a recognisable guest or expert who shares valuable insights and opinions.
List:
A numbered list of tips, ideas, tools, resources, or examples. This format is easy to read and scan, and can attract more clicks with a catchy headline.
News:
A fact-focused piece that conveys the news or updates from your podcast episode. This format is suitable for sharing unique information, metrics, or data that are relevant for your audience.
As-Told-To:
A narrative piece that tells a story or experience from the perspective of someone else. This format is ideal for sharing personal stories, anecdotes, or case studies that illustrate a point or lesson. Example:
Deep Dive:
A comprehensive piece that explores a topic in depth and provides analysis, research, or evidence. This format is perfect for demonstrating your thought leadership and authority on your niche.
D. Edit Your Transcript
Once you have chosen a format for your blog, it is essential to condense your transcribed text into a concise and valuable post that effectively communicates with your readers. Sharing a 45-minute long written text will only result in readers losing interest midway. Therefore, carefully review your notes and eliminate repetitive and excessively wordy sections.
To create valuable blog posts, focus on relevance, structure, and engagement. To determine if your post meets these criteria, consider the following three questions:
- Does this content answer important questions or address specific problems that your readers have? (Relevance)
- Have I presented my ideas clearly, ensuring they are easy to understand and read? (Structure)
- Does this blog post reflect my personal voice, style, and thoughts, or does it come across as impersonal and overly formal? (Engagement)
E. Optimise the Blogpost for Search Engine Optimisation
Optimise your blog post for SEO by using keywords, headings, subheadings, images, links, meta tags, and other elements that can help your post rank higher on search engines. You can use tools like Yoast SEO, SEMrush, or Ahrefs to analyse and improve your SEO performance.
Publish and promote your blog post on your website, social media platforms, email list, and other channels where you can reach your potential readers. You can also encourage your podcast listeners to check out your blog post for more information or resources.
Conclusion
Turning your podcasts into blog posts is a smart way to repurpose your content and reach more people online. By following the steps above, you can create captivating blog posts that can enhance your brand, grow your audience, and boost your SEO.
About OutSec
OutSec is the UK’s leading online transcription company whose business has grown substantially since 2002. We are one of the most successful transcription companies in the United Kingdom.
OutSec provides secure outsourced transcription services to the medical, legal, property and surveying, universities, media and interviews, advisory boards, conferences & seminars, inventories, financial, corporate, HR, recruitment and Executive Search sectors.
Why is Dictation More Efficient than Typing?
Well, the simple fact is that we can all speak considerably faster than we can physically type:
“The average person types between 38 and 40 words per minute”.
A “good rate of speech ranges between 140 -160 words per minute.”
In other words, dictation is up to four times faster than we can type. Therefore, simply dictating a document is more cost-efficient, giving you more time to dedicate your efforts elsewhere in your business.
Therefore why not add OutSec as a business continuity option for your business? Accounts are free, you pay on a per-minute basis (rounded to the nearest minute) on a pay-as-you-go basis, with no contracts or minimum spend. What do you have to lose? Why not open an account today!
