So, your video has been published on YouTube and Vimeo (and a variety of other video streaming sites). Links to your video have been posted on your social media channels. You then rely on internet search engines to be able to track down and present your video to your target audience (and the general population at large). You have been told you will need a video transcript to help promote your video. So what is a video transcript? Why should you have your video transcribed and what are the key benefits of video transcription?
What is a Video Transcript?
A video transcript is a text version of your video which has been transcribed by a transcriptionist who specialises in multi voice transcription and video transcription
Why Should I Transcribe My Video?
There are several important reasons for transcribing your video. We go into some of the key benefits below. However, in a nutshell, transcripts actually help boost your video’s visibility, authority, and popularity.
Search Engine Optimisation (SEO)
Having a transcript will help to boost your content (and your website’s) SEO. Search engines like Google or Bing do not “watch” your videos. Instead they “look” for keywords. Having a transcript allows the search engine to “look” more at your content, thereby driving traffic to your content or website promoting your content. Therefore, people who enter keywords into their search bar will find your content easier. So, if you are not having your videos transcribed you are missing out here.
Make Your Videos More Accessible and Inclusive
Transcribing your videos can mean that non-native speakers can access your content and also those who have a hearing impairment. According to the World Health Organisation more than 1.5 billion worldwide suffer from some form of hearing loss, which roughly equates to 20% of the world’s population. In the US, according to the US Government:
“71% of web users with a disability will simply leave a website that is not accessible”.
So having a transcript, makes your content more accessible to those who might not be able to access your content. It also makes the content more inclusive. It also enables people watching your video to switch over to a text version where needs be.
Aids Learning and Comprehension
Transcriptions are useful for online learning. Have you ever noticed that if you read something whilst watching or listening to it, you retain that information better? When you were learning a language did you not watch, listen and read text at the same time? The same thing applies here.
Enables You to Repurpose Content
By having transcripts of your videos, it enables your business to repurpose the video into additional content for your website or social media channels. You have to remember not everyone will stream your videos. So, by repurposing your content, you can generate additional content thereby increasing your audience reach, whilst strengthening your website’s or content’s SEO further. These transcripts can be used for creating infographics, blogs, social media posts, as well as for email marketing.
Makes the Content Shareable
Transcripts make your videos makes the content more sharable. This enables your audience to promote your content, quote parts of it, or share it, in its entirety. This thereby increases the chances of your content being promoted on different marketing channels and websites. It can also establish you and your business as a thought leader within your space or area of expertise.
How Can We Help?
Here at OutSec, we transcribe videos content daily! So why not join the thousands of clients who prefer to use OutSec and let us help you grow your audience. Our Media and Interviews Division will be happy to help.
About OutSec
OutSec is the UK’s leading online transcription company whose business has grown substantially since 2002. We are one of the most successful transcription companies in the United Kingdom.
OutSec provides secure outsourced transcription services to the medical, legal, property and surveying, universities, media and interviews, advisory boards, conferences & seminars, inventories, financial, corporate, HR, recruitment and Executive Search sectors.
Why is Dictation More Efficient than Typing?
Well, the simple fact is that we can all speak considerably faster than we can physically type:
“The average person types between 38 and 40 words per minute”.
A “good rate of speech ranges between 140 -160 words per minute.”
In other words, dictation is up to four times faster than we can type. Therefore, simply dictating a document is more cost-efficient, giving you more time to dedicate your efforts elsewhere in your business.
Therefore why not add OutSec as a business continuity option for your business? Accounts are free, you pay on a per-minute basis (rounded to the nearest minute) on a pay-as-you-go basis, with no contracts or minimum spend. What do you have to lose? Why not open an account today!
