So, your podcast has been published on Apple Podcasts, Google Podcasts (and a variety of other podcasting sites). Links to your podcast have been posted on your social media channels. You then rely on internet search engines to be able to track down and present your podcast to your target audience (and the general population at large).
You have been told you will need a podcast transcript to help promote your podcast. So what is a podcast transcript? Why should you have your podcast transcribed and what are the key benefits of podcast transcription?
What is a Podcast Transcript?
A podcast transcript is a text version of your podcast which has been transcribed by a specialist transcriptionist who specialises in multi voice transcription.
Why Should I Transcribe My Podcast?
There are several important reasons for transcribing your podcast. We go into some of the key benefits below. However, in a nutshell, transcripts actually help boost your podcast’s visibility, authority, and popularity.
Search Engine Optimisation (SEO)
Having a transcript will help to boost your content (and your website’s) SEO. Search engines like Google or Bing do not “listen” to podcasts. Instead they “look” for keywords. Having a transcript allows the search engine to “look” more at your content, thereby driving traffic to your website. Therefore, people who enter keywords into their search bar will find your content easier. So, if you are not having your podcasts transcribed, you are missing out here.
Make Your Podcast More Accessible and Inclusive
Transcribing your podcast can mean that non-native speakers can access your content and also those who have a hearing impairment. According to the World Health Organisation, more than 1.5 billion worldwide suffer from some form of hearing loss, which roughly equates to 20% of the world’s population. In the US, according to the US Government:
“71% of web users with a disability will simply leave a website that is not accessible”.
So having a transcript, makes your content more accessible to those who might not be able to access your content. It also makes the content more inclusive and accessible.
Aids Online Learning and Comprehension
Transcriptions are useful with online learning. Have you ever noticed that if you read something whilst hearing it, you retain that information better? When you were learning a language did you not listen and read text at the same time? The same thing applies here.
Enables You to Repurpose Content
By having transcripts of your podcasts, it enables you and your business to repurpose the podcast into additional content for your website or social media channels. You have to remember not everyone listens to podcasts. So, by repurposing your content, you can generate additional content thereby increasing your audience reach, whilst strengthening your website’s and content’s SEO further. Most podcasters use the transcripts for creating infographics, blogs, social media posts, as well as for email marketing.
Makes the Content Shareable
Transcripts make your podcasts sharable. This enables your audience to promote, quote parts of your content or share it, in its entirety. This thereby increases the chances of your content being promoted on different marketing channels and websites. It can also establish you and your business as a thought leader within your space or area of expertise.
How Can We Help?
Here at OutSec, we transcribe videos content daily! So why not join the thousands of clients who prefer to use OutSec and let us help you grow your audience. Our Media and Interviews Division will be happy to help.
About OutSec
OutSec is the UK’s leading online transcription company whose business has grown substantially since 2002. We are one of the most successful transcription companies in the United Kingdom.
OutSec provides secure outsourced transcription services to the medical, legal, property and surveying, universities, media and interviews, advisory boards, conferences & seminars, inventories, financial, corporate, HR, recruitment and Executive Search sectors.
Why is Dictation More Efficient than Typing?
Well, the simple fact is that we can all speak considerably faster than we can physically type:
“The average person types between 38 and 40 words per minute”.
A “good rate of speech ranges between 140 -160 words per minute.”
In other words, dictation is up to four times faster than we can type. Therefore, simply dictating a document is more cost-efficient, giving you more time to dedicate your efforts elsewhere in your business.
Therefore why not add OutSec as a business continuity option for your business? Accounts are free, you pay on a per-minute basis (rounded to the nearest minute) on a pay-as-you-go basis, with no contracts or minimum spend. What do you have to lose? Why not open an account today!
Picture Attribution:
Image by macrovector on Freepik
